By Angie Argabrite, Wednesday, January 25, 2012, at 9:01 am.
St. Petersburg, Fla., is the saddest U.S. city; Austin the funniest; and Nashville the manliest. The loneliest city on the entire planet? Dublin. And the very best city to live in all the world is … (drumroll, please) … Vancouver. Have qualms with any of these or questions about how they were chosen? So do lots of people, including one journalist who gripes that the cities frequently dubbed the most “livable” are places where, in fact, few people would actually want to live. Another naysayer chalks the rankings up to a Top 10–list craze that has infiltrated every website that ever cared about its traffic. As marketers, we can’t deny that these rosters often strike page-view gold in social media land (sponsoring brands don’t seem to mind). No matter the aim behind them, though, city rankings aren’t without consequence. A new study finds that people really do internalize these lists and use them to form sweeping opinions. Detroit, for instance, has landed at the bottom of the opinion pile after so many unenthusiastic rankings. This is, however, nothing that a well-plotted public relations campaign couldn’t take care of.
This entry was posted on Wednesday, January 25th, 2012 at 9:01 am. It is filed under Brainsnacks, Brands, PR, Social Media and tagged with Advertising, Austin, city lists, city rankings, Detroit, Dublin, happiest city, Marketing, marketing trends, Nashville, public relations, saddest city, Social Media, sponsorship, St. Petersburg, Top 10 lists, transportation, urban planning, Vancouver. You can follow any responses to this entry through the RSS 2.0 feed.
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