By Marian Salzman, Wednesday, January 19, 2011, at 9:00 am.
After I named ’70s-inspired looks to my “Hot/Not” list for 2011 (they’re going to be hot), a friend pointed me to a beautiful coffee table book called Gypset Style. I love a blended trend term probably more than most people (I’m still hoping my own “Chindia” will take off as much as my “globesity” did), so I was intrigued and started flipping through the photos of glamorous beauties in hippie-chic clothes on exotic beaches.
According to author Julia Chaplin’s website for the book, which was shown some love on übercool blog Nowness, “Gypset (Gypsy+jet set) is about an emerging group of artists, musicians, fashion designers, surfers and bon vivants who lead semi-nomadic, unconventional lives.” Picture independently wealthy types, tired of the trappings of New York or London society, who like to visit unconventional places and wear clothing inspired more by Woodstock than Hollywood. Who are the poster children for this movement? Think Kate Hudson and Jade Jagger—both children of celebrities and both quintessential gypsetters.
In an era in which luxury is questioned and distrusted, this is the dawning of the age of the gypsetter, or what you might call the rich hippie. Maybe you’re not driving around in a Maybach, but you’re lying in a tent in Masirah Island, Oman, in something flowy and most likely made in India or Morocco. (And now, you can even buy a piece from the Gypset site’s Galactic Weekender fashion collection, which includes mini-caftans, sarongs and beachy pillows.)
This quirky rejection of Ritz-Carlton-style traveling is captivating. Here are some of the places Chaplin is recommending you check out this year: Marfa, Texas, the artists community inspired by Donald Judd, where Prada has a roadside pop-up; Troncones, Mexico, not far from where Timothy Leary and about 35 of his minions went to tune in, turn on, drop out and, well, check out; and Goa, India, where hippie glam is alive and well, complete with endless opportunities to dance the night away and let your freak flag fly (in a sophisticated way, naturally). In Chaplin’s “10 Ways to Spot a Gypsetter” post, you can find the following rule of thumb: “Montauk not Easthampton. Ibiza not Capri. Venice Beach not Santa Monica etc.”
All this rejection of travel to popular hot spots makes me think gypsetting will be around for a while. After all, it’s right on trend with what I’ve been predicting for quite some time: Being unplugged on vacation is the new luxury (technology-free resorts and vacations also made my “Hot/Not” list). USA Today agrees, saying “digital detox” vacations will be all the rage in 2011. Think no TV and definitely no smart phones of any kind, just you with your always-on lifestyle turned off. The gypsetter penchant for dropping out, albeit fabulously, blends right in.
Photo Credit: Creative Commons/ ccarlstead