By Euro RSCG Worldwide PR, Wednesday, November 10, 2010, at 9:02 am.
“Powerful Social Expressions” is a series showcasing some of ERWW PR’s most successful uses of social media in the past year.
One Young World
Young people have the passion and desire to confront world issues. But they lack a platform. One Young World, co-founded by Global CEO David Jones and U.K. Group Chairman Kate Robertson, aimed to give them a global megaphone.
And it did. Euro RSCG organized a summit in London attended by luminaries from Archbishop Desmond Tutu to U.S. Sen. John Kerry—thanks to a good cause and Euro RSCG’s recruiting expertise—and youth delegates from 110 countries. Our massive blogging campaign yielded a global ripple effect, living on long after the summit’s end: one blog post per minute, driving coverage from CNN, BBC and The Economist, among others.