
[Originally posted on Forbes.com.] I’ve written a lot about how places make us and we make places—cities like San Antonio, Providence and Pittsburgh reinventing themselves and becoming newly trendy. But then there are those places that have been trendy for decades. Or rather, are just so plain cool that they transcend trendy. I’m thinking about [...]
Jun 04, 2013 | Categories:Features, Insights, Technology, Trends, Youth | Tags: "The Office", air quality, Austin, Austin Chamber of Commerce, Austin City Limits, Berkeley, business, business friendly, cool, digerati, dogs, Dunder Mifflin, green, hippies, Houston, innovation, jobs, Keep Austin Weird, liberal, Mexican food, millennials, Palo Alto, Pittsburgh, placemaker, placemaking, places, Providence, quality of life, Rotterdam, San Antonio, Scranton, Silicon Hills, SXSW, SXSW Interactive, techies, Texas, The Atlantic, the Netherlands, Travel + Leisure, trendy, Tucson, unemployment, University of Texas, weird, Whole Foods, Willie Nelson | Leave A Comment »

[Originally posted on the Huffington Post.] As we approached Brain Tumor Awareness Month (it’s every May), I had coincidentally been posting about my own repeated misadventures in and recent return visit to brain tumor land. Some of what I wrote or tweeted about might have sounded a bit crotchety (the stress of having to negotiate [...]
May 29, 2013 | Categories:CSR, Features, Health and Wellness, Insights, PR, Technology | Tags: Alissa Parker, BlackBerry, brain, brain surgery, brain tumor, Brain Tumor Awareness Month, CBS, craniotomy, Emilie Parker, entrepreneurial, future, hard work, Havas, heal, healing, insurance, Massachusetts General Hospital, media relations, meningioma, National Brain Tumor Society, Newtown, passion, pope, PR, recovery, Robbie Parker, Sandy Hook, second opinion, surgery, the Huffington Post, tweet, Twitter, University of Arizona, work | Leave A Comment »

Now that social media is clearly a permanent disruption (i.e., here to stay, and making organizations and individuals reinvent themselves if they don’t want to get left behind), it’s worth paying attention to the various ways its precepts can inform professional development, organizational leadership and personal branding. Business “best practices” that have been in use [...]
Apr 11, 2013 | Categories:Brands, Features, Social Media, Technology | Tags: best practices, bold, brand, branding, CEO, CEO branding, change, charisma, clarity, conflict, crisis, disruption, experimentation, failure, Humanize, Jamie Notter, leadership, leadership traits, loyalty, Maddie Grant, organizational leadership, personal branding, professional development, reinvention, Social Media, social organization, stakeholders, strategy, transparency | Leave A Comment »

[Originally posted on Forbes.com.] It used to be that the people who presented weather and traffic segments on the news were as dry as the topics they covered. They didn’t have the fatherly gravitas of the anchorman, the dashing charisma of the foreign correspondents, or the warmth and relatability of the lifestyle reporters. They just [...]
Mar 11, 2013 | Categories:Brands, Features, Media, PR, Technology, Trends | Tags: AccuWeather, Al Roker, anchorman, Business Insider, Chuck Leavell, crowdsourcing, Dave Price, Dennis Crowley, extreme weather, Forbes.com, foreign correspondent, Google, Google Maps, hottest weather forecasters, iPhone, Jalopnik, lifestyle reporter, local broadcast, meteorologist, Mother Nature Network, national broadcast, National Weather Service, physical appearance, reality TV, Rolling Stones, sidekick, Swackett, The Early Show, Today, traffic, traffic reporter, Waze, weather, weather reporter | Leave A Comment »

[Originally posted on Forbes.com.] Andrew Mason’s unsurprising ouster from Groupon last week wasn’t entirely about his personal brand. As anyone who has been paying attention knows, the group-discount company has been performing spectacularly badly. Its fourth-quarter earnings report was awful, with a GAAP loss of 12 cents per share—that’s 10 cents more (or six times [...]
Mar 05, 2013 | Categories:Brands, Features, Media, Social Media, Technology | Tags: accountability, accounting, accounting gaffes, adolescent, Andrew Mason, Battletoads, behavior, Bloomberg Businessweek, brand, candid, CEO brand, CEO branding, Chicago Tribune, daily deal, Eric Lefkofsky, experience, fraternity, GAAP loss, Goldman Sachs, Greg Smith, Groupon, grownup, honesty, IPO, irreverent, John Paczkowski, juvenile, millennials, personal brand, Peter Kafka, resignation letter, responsibility, Sam Gustin, SEC, share price, Silicon Valley, stunts, tech boom, The New York Times, Time, transparency, video game, Wall Street | Leave A Comment »
Our headquarters office is about to undergo massive renovations, and all the Havas agencies in New York seem to be moving to new spaces. But for now, spring cleaning rules as we get ready to huddle together for 90 days while our new workspace is finished. As part of this move, we are all embracing [...]
Mar 04, 2013 | Categories:Agency News, Media, PR, Social Media, Technology | Leave A Comment »

Now that all the college kids in my neighborhood are back at school after the year-end holidays and January terms, I’ve been thinking about parent-child connectivity. (My children are still small, but in our always-on world, I know I’ll have to address this sooner than I might think.) I heard a story not too long [...]
Feb 13, 2013 | Categories:Features, Insights, Social Media, Technology, Youth | Tags: cellphone, child, children, college, connection, connectivity, day care, email, Facebook, George Washington University, helicopter parent, involvement, National Survey of Student Engagement, NPR, parent, parenting, phone, preschool, smartphone, student, text, tweet, Twitter | 1 Comment »

[Originally posted on the Huffington Post.] This is the final post in a series of 14 expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 25, 2013 | Categories:Features, Technology, Trends | Tags: 120M Books, Africa, American Indian, authenticity, Co, collaboration, connection, connectivity, creativity, dads, drought, England, extreme weather, fatigue, future, gender, Hurricane Sandy, India, mancession, Mediterranean, men, mind and mood, moms, native, peak water, prediction, reality, simple, the American West, the Netherlands, Trends, trendspotter, trendspotting, water, weather, What's Next?, women | Leave A Comment »

[Originally posted on the Huffington Post.] This is the 13th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 22, 2013 | Categories:Features, Health and Wellness, Technology, Trends | Tags: addiction, adrenal fatigue, always on, choice, chronic fatigue syndrome, citizens, compassion fatigue, conscience fatigue, decision fatigue, disaster, donor fatigue, ego fatigue, fatigue, green, green fatigue, hyperconnectivity, Internet, nonprofits, organic, stress, Technology, Trends, trendspotter, trendspotting, What's Next?, willpower, words | Leave A Comment »
For the second year that PR News has compiled a CSR A-List, Havas PR has been on it. This year, we were one of the chosen 10 for our long-term commitment to doing good work, especially our research into causes, our Baker’s Dozen initiative (donating $1 million in time for every $12 million in revenue), [...]
Jan 08, 2013 | Categories:Agency News, CSR, Media, PR, Social Media, Technology | Tags: Baker's Dozen, blog, Bulldog Reporter, CSR, CSR A-List, digital, Ellen DeGeneres, Ford Warriors in Pink, media relations, PR News, social, The French Will Never Forget, traditional media, Transitions Optical, Urban Zen Foundation, video | Leave A Comment »

[Originally posted on the Huffington Post.] This is the 10th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 07, 2013 | Categories:Features, Technology, Trends | Tags: Africa, African Lion, Algeria, Asian Tiger, Botswana, Cape Verde, China, Dambisa Moyo, Dayo Olopade, economic growth, Gabon, Ghana, India, Kenya, labor, M-Pesa, manufacturing, middle class, mobile, mobile money, Namibia, natural resources, poverty, purchasing power parity, raw materials, recycling, South Africa, telecommunications, Trends, trendspotter, trendspotting, What's Next? | Leave A Comment »

[Originally posted on the Huffington Post.] This is the eighth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Dec 28, 2012 | Categories:CSR, Features, Politics, Social Media, Technology, Trends | Tags: Apple, Arab Spring, corporate social responsibility, CSR, debt, economic crisis, Google, mindfulness, Occupy, positive psychology, simplify, spending, stress, Tea Party, Trends, trendspotter, trendspotting, What's Next? | Leave A Comment »

[Originally posted on the Huffington Post.] This is the seventh in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Dec 20, 2012 | Categories:Features, Technology, Trends, Youth | Tags: 120M Books, Academic Room, Asia, Bill and Melinda Gates Foundation, blended learning, China, Codecademy, college, college degree, competition, constant schooling, Coursera, education, edX, Google, higher education, informal learning, Khan Academy, lifelong learning, Marian Salzman, massive open online courses, MOOC, neuroplasticity, online education, parenting, Singapore, skills, South Africa, student debt, Technology, the Huffington Post, Thomas Friedman, Trends, trendspotter, trendspotting, What's Next?, YouTube | 1 Comment »

[Originally posted on the Huffington Post.] This is the fifth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Dec 14, 2012 | Categories:Features, Social Media, Technology, Trends, Youth | Tags: authenticity, Botox, Brazil, CGI, China, cosmetic surgery, digital imaging, digital photography, Facebook, Havas PR, Hipstamatic, imperfection, India, Instagram, London, Olympic Games, Oscar Pistorius, Paralympics, perfection, plastic surgery, South Korea, tattoos, Trends, trendspotter, trendspotting, What's Next? | Leave A Comment »
With all the noise about mobile ads, it would be hard to blame you for just assuming print ads had died and gone to marketing heaven. But smartphone-interactive codes, specifically QR codes, have taken the traditional ad market by storm; more than 10 percent of ads in the top 100 magazines in the U.S. now [...]
Dec 12, 2012 | Categories:Advertising, Brainsnacks, Marketing, Technology, Trends | Tags: Advertising, codes, Guinness, Jossle, mobile, mobile apps, QR codes, smartphone | Leave A Comment »

[Originally posted on the Huffington Post.] This is the third in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]
Dec 07, 2012 | Categories:Features, Technology, Trends, Youth | Tags: austerity, Collaborative Consumption, college, consumer confidence, debt, double dip, education, Europe, food stamps, frugal consumption, Greece, millennials, poverty, sharing economy, Spain, Technology, the economy, the Huffington Post, Trends, trendspotter, trendspotting, unemployment, virtual, What's Next? | Leave A Comment »
A few years ago, digital image programs basically meant Photoshop. But with the increasing number of picture-sharing sites like Imgur and Instagram, which now is now more popular on mobile devices than Twitter is, users have the freedom to manipulate and share photos like never before. This has led to a new type of storytelling, [...]
Nov 28, 2012 | Categories:Brainsnacks, Marketing, Social Media, Technology, Trends | Tags: digital images, Facebook, Facebook timeline, Fancy, Imgur, Instagram, mobile, photos, Photoshop, pictures, Pinterest, share, Social Media, storytelling, Twitter | Leave A Comment »

[Originally posted on Forbes.com.] We’re in an age of ideas conferences—not just such stalwarts as Davos and TED but also upstarts like All Things Digital’s D conferences (D11 is next, in May)—and attendance is increasingly seen as a mark of legitimacy. They’re the ultimate see-and-be-seen gatherings. Smart talk is today’s hot commodity, whether you’re speaking, [...]
Nov 26, 2012 | Categories:Brands, Features, Technology | Tags: All Things Digital, Aspen, Austin, branding, CGI, Clinton Global Initiative, co-branding, conference, connections, D conferences, Davos, Do Lectures, ego, ideas, ideas conferences, networks, personal brands, pop-up, PopTech, Renaissance Weekend, Solve for X, Sun Valley, Switzerland, SXSW, Techonomy, TED, TEDTalks, TEDx, The 99% Conference, The Feast, thought leaders | Leave A Comment »
With our fast-paced lives and the current economic uncertainty, it’s no surprise that a new study shows that work-related stress is on the upswing. Living in this digital age and its expectation of constant reachability is partly to blame; a report from the University of Michigan said that most college students are physically unable to [...]
Nov 21, 2012 | Categories:Brainsnacks, Health and Wellness, Social Media, Technology, Trends, Youth | Tags: addictions, cellphone, digital addiction, digital age, digital devices, Magic Mind, stress, the economy, University of Michigan, Windows 8, work-related stress | Leave A Comment »

No one used to love shopping in stores on Black Friday more than I did. It was a ritual that started with my mother on Thanksgiving morning, before the turkey and stuffing even made it into the oven. Getting the morning paper was like Christmas Day, with the anticipation of shopping. We’d map out our [...]
Nov 06, 2012 | Categories:Advertising, Features, Marketing, Media, Social Media, Technology | Tags: Amazon, Best Buy, Black Friday, cloud, Deloitte, holiday sales, holiday shopping, IBM, mobile, mobile apps, mobile shopping, National Retail Federation, online shopping, retail, retailer, shopping, shopping stampede, SOASTA, the economy | Leave A Comment »

[Originally posted on Havas Social.] It’s October—and to many that means football, pumpkins and German brew. It also means breast cancer awareness. Despite the seeming oversaturation of pink in recent years, I regret to admit that National Breast Cancer Awareness Month never really hit home for me. That is, until this year, when it literally [...]
Oct 29, 2012 | Categories:Features, Health and Wellness, Insights, Social Media, Technology | Tags: "Bang the Drum", blogosphere, breast cancer, Breast Cancer Awareness Month, Breast Cancer Sisterhood, Brenda's Blog, cancer, Ford Warriors in Pink, Havas Social, Models of Courage | Leave A Comment »

[Originally posted on PRWeek.com.] This is the third in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution. It is in our hands, we read about it daily, it is going to define the current decade, and each of us (if [...]
Oct 26, 2012 | Categories:Brands, Features, Insights, PR, Technology | Tags: Adobe, Barack Obama, Benjamin Franklin, Havas PR, ideas, innovation, newscrafting, PR, PRWeek, public relations, Steve Jobs, trendspotting | Leave A Comment »

[Originally posted on PRWeek.com.] This is the first in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution. You’ve heard it said that the future is now. That’s much closer to the truth than it was even a half-decade ago. I [...]
Oct 24, 2012 | Categories:Brands, Features, PR, Technology, Trends | Tags: Apple, future, Havas, iPhone, Media, newscrafting, normal, place making, PR, PR tools, PRWeek, public relations, supercities, Technology, the economy, The End of Normal, tools, trendspotting | Leave A Comment »

[Originally posted on Forbes.com.] The words “business” and “business leader” often conjure up Dow Jones–size companies and the big names who lead them. We’re almost as fascinated by stars of big business as by stars of the big screen. And why not? A recent Forbes article pleading “Bring Back the Celebrity CEO” makes the case [...]
Oct 22, 2012 | Categories:Brands, Features, Health and Wellness, Marketing, Social Media, Technology, Trends | Tags: Amazon, apps, Bill Gates, blog, branding, Burnt Peaks, business, business leader, CEOs, Chris MacAskill, community, company brands, customers, Dollar Shave Club, Don MacAskill, Facebook, fitness, Forbes, Internet, iPhone, James Mairs, Jeff Bezos, King of Shaves, Meg Whitman, personal branding, personal brands, Phil Knight, purpose, Queen of Shaves, Richard Branson, RunKeeper, Silicon Valley, small businesses, SmugMug, Social Media, taking risks, Tony Hsieh, Twitter, Venture for America, Will King, Zappos | Leave A Comment »