Social Media

What CEOs Can Learn from Social Media About Building Their Brands

What CEOs Can Learn from Social Media About Building Their Brands

Now that social media is clearly a permanent disruption (i.e., here to stay, and making organizations and individuals reinvent themselves if they don’t want to get left behind), it’s worth paying attention to the various ways its precepts can inform professional development, organizational leadership and personal branding. Business “best practices” that have been in use [...]


Branding the Pope

Branding the Pope

[Originally posted on Forbes.com.] I’m writing this just after the conclave of cardinals announced the successor to Pope Benedict XVI, who last month became the first modern-day pontiff to abdicate the throne. They charted some new ground, choosing 76-year-old Argentine Cardinal Jorge Mario Bergoglio, the first non-European to fill the role in more than 1,200 [...]


The Deal Is Off: What to Learn from the Fall of Groupon CEO Andrew Mason

The Deal Is Off: What to Learn from the Fall of Groupon CEO Andrew Mason

[Originally posted on Forbes.com.] Andrew Mason’s unsurprising ouster from Groupon last week wasn’t entirely about his personal brand. As anyone who has been paying attention knows, the group-discount company has been performing spectacularly badly. Its fourth-quarter earnings report was awful, with a GAAP loss of 12 cents per share—that’s 10 cents more (or six times [...]


Havas PR Is Going Places

Our headquarters office is about to undergo massive renovations, and all the Havas agencies in New York seem to be moving to new spaces. But for now, spring cleaning rules as we get ready to huddle together for 90 days while our new workspace is finished. As part of this move, we are all embracing [...]


Would Mindy McCready Have Agreed with Her Final Branding Statements?

Would Mindy McCready Have Agreed with Her Final Branding Statements?

[Originally posted on Forbes.com.] A colleague of mine recalls a time when a new boss had taken over her department and everyone was anxious. One of his first acts: handing out New York Times obituaries of distinguished people. “Read these,” he said, “and think about what your obituaries would say.” His gambit worked. The ice [...]


2013 Will Be Brutal for CEOs

2013 Will Be Brutal for CEOs

[Originally posted on CNBC.com.] I recently came across some survey data that suggests 2013 will be a tough year for CEOs—or, at least, many of them believe that it will be. Now that the economy’s “green shoots” of recovery are starting to bud into potential blossoms, expectations are up in terms of performance. It’s no [...]


The Connectivity Conundrum

The Connectivity Conundrum

Now that all the college kids in my neighborhood are back at school after the year-end holidays and January terms, I’ve been thinking about parent-child connectivity. (My children are still small, but in our always-on world, I know I’ll have to address this sooner than I might think.) I heard a story not too long [...]


Mayor of New York, a Helluva Brand

Mayor of New York, a Helluva Brand

[Originally posted on Forbes.com.] Ed Koch, Rudy Giuliani, Fiorello LaGuardia: The mayors of New York City have long been men with outsize personalities and strong personal brands. Not only have they had one of the most influential, highest-profile platforms in the nation, but they’ve also been strategic about positioning themselves and shaping the way others [...]


Our Best-in-Class Global Collective

Havas PR North America is part of the global Havas PR collective, a borderless group of agencies worldwide that are connected for one commitment: Getting to the future first. Faster. We’re ranked ninth in size and third in social media effectiveness among all PR agencies globally, we’re CSR leaders, we include a Financial Agency of [...]


Kate Middleton and the Branding of a Duchess

Kate Middleton and the Branding of a Duchess

[Originally posted on Forbes.com.] In what was undoubtedly old news to anyone who has been paying attention to the British royal family, St. James’s Palace issued an official statement last week to announce that “Their Royal Highnesses the Duke and Duchess of Cambridge are delighted to confirm they are expecting a baby in July.” (Hello, [...]


From Bradley to Lena: Personal Branding on the Red Carpet

From Bradley to Lena: Personal Branding on the Red Carpet

[Originally posted on Forbes.com.] Pleasure and entertainment are probably the main reasons people tuned in to the Golden Globes and its red carpet pre-show on Sunday. It’s safely sanctioned, free fun to see the fashion and hairstyles and the reactions to them. But these events are also fascinating as trend barometers, pointing out what’s new [...]


Should Branding Begin at Birth?

Should Branding Begin at Birth?

[Originally posted on Forbes.com.] I’ve written extensively about brands—personal brands, community brands, conference brands and so on. But I’m certainly not alone. This era is widely regarded as the age of the brand. But most of the personal branding conversation doesn’t focus on the age at which we begin branding; it focuses more on adults [...]


CSR A-List for Two Years Running (and Other Awards)

For the second year that PR News has compiled a CSR A-List, Havas PR has been on it. This year, we were one of the chosen 10 for our long-term commitment to doing good work, especially our research into causes, our Baker’s Dozen initiative (donating $1 million in time for every $12 million in revenue), [...]


Rethinking Quality of Life

Rethinking Quality of Life

[Originally posted on the Huffington Post.] This is the eighth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]


12/12/12

Our annual trends report launched on Dec. 12. This year’s book, What’s Next? What to Expect in 2013, is the first title under our agency’s new 120M Books imprint. It takes a look at trends in 30 categories affecting the global culture now and next, from Africa and An Imperfect World to Tomorrow’s Money and [...]


What’s Next for an Imperfect World?

What’s Next for an Imperfect World?

[Originally posted on the Huffington Post.] This is the fifth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]


An Affair to Forget: Today, Rebranding Becomes Him (Petraeus, Et Al)

An Affair to Forget: Today, Rebranding Becomes Him (Petraeus, Et Al)

[Originally posted on Forbes.com.] Years ago I wanted to write a book, Another Woman: From Cleopatra to Marla, but now that seems to take us only halfway through the evolution of the mistress. After Marla Maples, who secretly dated Donald Trump for two years in the ’80s while he was still married to Ivana (before [...]


12 Days of Havas: Delete Blood Cancer

12 Days of Havas: Delete Blood Cancer

Sometimes in life, without any real explanation, you happen to find your perfect match. That’s what happened when we reached out to Delete Blood Cancer, the world’s largest bone marrow donor center, as part of our 12 Days of Havas. Delete Blood Cancer was in the process of revamping its marketing approach with a new [...]


12 Days of Havas: #GivingTuesday

12 Days of Havas: #GivingTuesday

Before most children take off their Halloween costumes, the holiday shopping season starts with an influx of commercials flooding our favorite TV shows and retailer emails flooding our inboxes. Although I admit to partaking in those Black Friday sales and Cyber Monday deals, part of me always feels guilty that the real meaning of the [...]


Sound of the Year for 2013: Co

Sound of the Year for 2013: Co

[Originally posted on the Huffington Post.] This is the first in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]


Trendspotting: A Story in Pictures

A few years ago, digital image programs basically meant Photoshop. But with the increasing number of picture-sharing sites like Imgur and Instagram, which now is now more popular on mobile devices than Twitter is, users have the freedom to manipulate and share photos like never before. This has led to a new type of storytelling, [...]


Trendspotting: Digital Stress

With our fast-paced lives and the current economic uncertainty, it’s no surprise that a new study shows that work-related stress is on the upswing. Living in this digital age and its expectation of constant reachability is partly to blame; a report from the University of Michigan said that most college students are physically unable to [...]


12/12/12

Mark your calendars for the launch of our annual trends report. This year’s book, What’s Next?, will be the first title under our agency’s new 120M Books imprint. It takes a look at trends in 30 categories affecting the global culture now and next, from Africa and An Imperfect World to Tomorrow’s Money and Your [...]


Online Means No More Shopping to Die For

Online Means No More Shopping to Die For

No one used to love shopping in stores on Black Friday more than I did. It was a ritual that started with my mother on Thanksgiving morning, before the turkey and stuffing even made it into the oven. Getting the morning paper was like Christmas Day, with the anticipation of shopping. We’d map out our [...]