Every summer, we get really excited when our interns arrive. This week marks the beginning of our eight-week program, and we’re happy to welcome interns from Brown University, Drew University, Howard University, Tufts University and the University of Arizona to the Havas PR team. This year it’s even more special, because we just moved in [...]
Jun 03, 2013 | Categories:Agency News, PR, Youth | Tags: @havaspr, Brown University, Drew University, Facebook, Havas PR North America, Howard University, interns, internship, Tufts University, Twitter, University of Arizona | Leave A Comment »
I recently had the privilege to attend PR News’ PR Measurement Conference at the National Press Club in Washington, D.C. I was excited to attend, since the conference was designed to answer a question that is central to the public relations practice: How exactly do we show our clients the return on their investment (ROI)? [...]
May 30, 2013 | Categories:Features, PR, Social Media | Tags: accounting, bottom line, business, business type, C-suite, client, coverage, D.C., Excel, math, measurement, Media, media type, metrics, modeling, National Press Club, negative articles, numbers, positive articles, PR, PR Measurement Conference, PR News, public relations, return on investment, ROI, sales, Social Media, social media measurement, tools, value, Washington | Leave A Comment »
[Originally posted on the Huffington Post.] As we approached Brain Tumor Awareness Month (it’s every May), I had coincidentally been posting about my own repeated misadventures in and recent return visit to brain tumor land. Some of what I wrote or tweeted about might have sounded a bit crotchety (the stress of having to negotiate [...]
May 29, 2013 | Categories:CSR, Features, Health and Wellness, Insights, PR, Technology | Tags: Alissa Parker, BlackBerry, brain, brain surgery, brain tumor, Brain Tumor Awareness Month, CBS, craniotomy, Emilie Parker, entrepreneurial, future, hard work, Havas, heal, healing, insurance, Massachusetts General Hospital, media relations, meningioma, National Brain Tumor Society, Newtown, passion, pope, PR, recovery, Robbie Parker, Sandy Hook, second opinion, surgery, the Huffington Post, tweet, Twitter, University of Arizona, work | Leave A Comment »
The Holmes Report has awarded Havas PR North America honorable mention for Midsize Agency of the Year, based on our annual Agency Report Card. This week, we await word about other Holmes honors for our finalists in its annual Gold SABRE awards program, which recognizes superior achievement in branding and reputation in North America: our [...]
May 06, 2013 | Categories:Agency News, CSR, PR, Trends, Youth | Tags: cause, cause marketing, e-learning, Ford, Havas Worldwide, Midsize Agency of the Year, One Young World, SABRE, The Holmes Report, thought leadership, TrendsU, Warriors in Pink | Leave A Comment »
We’ve always said that we’re grounded in media, strategy, client service and community (it’s right at the bottom of this page), and our latest award triumphs wrap up that phrase in neat little packages. In Bulldog Reporter’s Media Relations Awards competition, we won silver for PR Innovation of the Year for our work in bringing [...]
Apr 15, 2013 | Categories:Agency News, CSR, Media, PR, Youth | Tags: @havaspr, awards, Bob Woodruff Foundation, breast cancer, Bulldog Reporter, Bulldog Reporter Media Relations, business, cause, client service, collaboration, community, Ford, fundraiser, government, innovation, Media, media strategy, nonprofit, One Young World, Pittsburgh, Stand Up For Heroes, strategy, Warriors in Pink | Leave A Comment »
Havas PR North America is passionate about cause work—and we think that’s an understatement. In January, we were named to PR News’ CSR A-List for the second year in a row, for our long-term commitment to doing good work, especially our research into causes, our Baker’s Dozen initiative (donating $1 million in time for every [...]
Apr 08, 2013 | Categories:Agency News, CSR, Marketing, Media, PR | Tags: @havaspr, Baker's Dozen, breast cancer, cause, cause-related marketing, community, CSR, CSR A-List, Ford, good work, Havas PR North America, media coverage, nonprofit, One Young World, Pittsburgh, PR News CSR A-List, SABRE, Warriors in Pink | Leave A Comment »
[Originally posted on Forbes.com.] When it comes to family names as brand names, unless you’ve done something terrible or had the bad fortune of sharing a name with someone who did, it’s hard to do much worse than “Trump.” For most of the past four decades, the Donald has slapped his name on some of [...]
Mar 27, 2013 | Categories:Brands, CSR, Features, Insights, PR | Tags: affair, Barron Trump, brand, brand name, branding, cause, celebrity, divorce, Donald, Donald Trump, Donald Trump Jr., Elle Decor, Eric Trump, Eric Trump Foundation, family name, footwear, giving back, golden ticket, handbags, Ivanka Trump, Jared Kushner, jewelry, liability, Los Angeles, Marla Maples, New York, New York City, Operation Smile, personal brand, PR, public relations, St. Jude, St. Jude Children's Research Hospital, The Apprentice, The New York Observer, The Wharton School, Tiffany Trump, Trump, Trump Organization, University of Pennsylvania, Yahoo, Yahoo Shine | Leave A Comment »
[Originally posted on Forbes.com.] It used to be that the people who presented weather and traffic segments on the news were as dry as the topics they covered. They didn’t have the fatherly gravitas of the anchorman, the dashing charisma of the foreign correspondents, or the warmth and relatability of the lifestyle reporters. They just [...]
Mar 11, 2013 | Categories:Brands, Features, Media, PR, Technology, Trends | Tags: AccuWeather, Al Roker, anchorman, Business Insider, Chuck Leavell, crowdsourcing, Dave Price, Dennis Crowley, extreme weather, Forbes.com, foreign correspondent, Google, Google Maps, hottest weather forecasters, iPhone, Jalopnik, lifestyle reporter, local broadcast, meteorologist, Mother Nature Network, national broadcast, National Weather Service, physical appearance, reality TV, Rolling Stones, sidekick, Swackett, The Early Show, Today, traffic, traffic reporter, Waze, weather, weather reporter | Leave A Comment »
Our headquarters office is about to undergo massive renovations, and all the Havas agencies in New York seem to be moving to new spaces. But for now, spring cleaning rules as we get ready to huddle together for 90 days while our new workspace is finished. As part of this move, we are all embracing [...]
Mar 04, 2013 | Categories:Agency News, Media, PR, Social Media, Technology | Leave A Comment »
To honor Presidents Day, Piers Morgan is talking to descendants of three former American presidents: John Taft, Margaret Hoover and Michael Reagan. It got us thinking about the agencies we have absorbed over the years to become Havas PR North America. Do you have stories of our great predecessors, including Creamer Dickson Basford, Kratz & [...]
Feb 26, 2013 | Categories:Agency News, PR | Tags: @havaspr, agencies, Creamer Dickson Basford, Havas PR North America, John Taft, Kratz & Jensen, Magnet, Margaret Hoover, Michael Reagan, Middleberg, Piers Morgan, Presidents Day | Leave A Comment »
New business is what makes us very happy, because it is brainfood for the mind and soul. So we’ve been pigging out in February, a month of intensive learning, with topics ranging from music to advocacy, NGOs to personal care (all our new wins are confidential, but think pharma and cause). If you don’t love [...]
Feb 26, 2013 | Categories:Agency News, Fashion, Health and Wellness, PR | Tags: advocacy, brainfood, cause, change, CSR, learning, Music, new business, NGO, personal care, pharma | Leave A Comment »
Havas PR North America is part of the global Havas PR collective, a borderless group of agencies worldwide that are connected for one commitment: Getting to the future first. Faster. We’re ranked ninth in size and third in social media effectiveness among all PR agencies globally, we’re CSR leaders, we include a Financial Agency of [...]
Feb 02, 2013 | Categories:Agency News, CSR, PR, Social Media | Tags: Cannes, Carrefour, collaboration, CSR, European Commission, Financial Agency of the Year, Future First, global, global collective, Havas PR, Havas PR North America, Healthcare Agency of the Year, local, momentum, Social Media | Leave A Comment »
[Originally posted on Forbes.com.] Even though Lance Armstrong has been in the news for months—the United States Anti-Doping Agency’s incriminatory report was released in early October, though speculation was raging well before that—he’s really just at the beginning of his problems. From a crisis management and personal branding standpoint, he has a long road ahead [...]
Feb 01, 2013 | Categories:Brands, Features, Media, PR | Tags: apology, Ashley Olsen, athlete, brand, branding, CNN, crisis communications, crisis management, cycling, doping, drugs, Forbes.com, fraud, interview, Jake Tapper, Lance Armstrong, Livestrong, Matthew McConaughey, Media, media consultant, Oprah Winfrey, performance-enhancing drugs, personal branding, PR, public relations, publicity, reboot, rehabilitation, responsibility, Sheryl Crow, Social Media, sportsmanship, The New York Times, United States Anti-Doping Agency | Leave A Comment »
For the second year that PR News has compiled a CSR A-List, Havas PR has been on it. This year, we were one of the chosen 10 for our long-term commitment to doing good work, especially our research into causes, our Baker’s Dozen initiative (donating $1 million in time for every $12 million in revenue), [...]
Jan 08, 2013 | Categories:Agency News, CSR, Media, PR, Social Media, Technology | Tags: Baker's Dozen, blog, Bulldog Reporter, CSR, CSR A-List, digital, Ellen DeGeneres, Ford Warriors in Pink, media relations, PR News, social, The French Will Never Forget, traditional media, Transitions Optical, Urban Zen Foundation, video | Leave A Comment »
We’re thinking good thoughts for the new year and hoping for peace on earth. One way Havas PR North America is working toward that goal: We volunteered to build a Web presence for one of the young angels of Newtown, Emilie Parker. Emilie’s family created a fund to support Sandy Hook parents in taking time [...]
Dec 26, 2012 | Categories:Agency News, CSR, PR, Youth | Tags: community, Connecticut, Emilie Parker, Havas PR North America, new year, Newtown, peace, Sandy Hook | Leave A Comment »
I, like everyone else, was horrified as I watched the tragedy unfold in Newtown, Conn., on Friday. My colleagues and I crowded around our office TVs and watched the news, feeling utterly helpless. I stayed glued to my TV late into the night on Friday and Saturday, watching Anderson Cooper and other newscasters struggle to [...]
Dec 18, 2012 | Categories:CSR, Features, Media, PR, Youth | Tags: Alissa Parker, Anderson Cooper, Connecticut, Emilie Parker, Emilie Parker Fund, Havas PR, Media, Newtown, PR, Robbie Parker, Sandy Hook, tragedy | Leave A Comment »
Today is exceptional for numerous reasons—just ask the thousands of couples who plan to get married on this special date: 12/12/12. For Havas PR, this day (the last triple date for 100 years) marks the finale of one terrific agency initiative and the debut of our next one. (120M Books is what it’s called; read [...]
Dec 12, 2012 | Categories:CSR, Features, PR, Trends | Tags: #GivingTuesday, 12 Days of Havas, 12/12/12, 120M Books, 2013, airbnb, Bob Woodruff Foundation, corporate social responsibility, CSR, David Jones, Delete Blood Cancer, e-publishing, education, event planning, GMHC, Havas PR, Havas Worldwide, Home Base Program, Hurricane Sandy, Indigenous Peoples Law & Policy Program, K.I.D.S., love, media relations, money, One Young World, Pajama Program, PR News CSR A-List, relationships, Ronald McDonald House of New York, Trends, trendspotter, trendspotting, University of Arizona, Venture for America, weather, What's Next? | Leave A Comment »
[Originally published on the blog of the Council of Public Relations Firms.] Great trendspotting creates great consumer marketing campaigns, terrific innovative new products and savvy newscrafting. I know: The most famous brands in the world have hired me over and over for my trendspotting methodology, ensuring that their multimillion-dollar (sometimes billion-dollar) ideas, products or services [...]
Dec 12, 2012 | Categories:Brands, Features, Marketing, PR, Trends | Tags: 120M Books, Brands, business, change, content, Council of Public Relations Firms, fatigue, Havas PR, Lady Gaga, Madonna, mancession, Martha Stewart, metrosexual, newscrafting, pattern recognition, Steve Jobs, the Kardashians, The New York Times, the prime crisis, Trends, trendsetters, trendspotter, trendspotting, weather, What's Next? | Leave A Comment »
An entrepreneurial spirit runs deep at Havas PR and our parent company, Havas Worldwide, and that is why we chose Venture for America as one of the organizations to which we’re donating time during our 12 Days of Havas. Venture for America is a program for young, talented college graduates to spend two years in [...]
Dec 10, 2012 | Categories:CSR, Features, Media, PR, Youth | Tags: 12 Days of Havas, corporate social responsibility, CSR, Downtown Project, entrepreneurialism, entrepreneurs, Havas PR, Havas Worldwide, Las Vegas, Teach for America, Tony Hsieh, Venture for America, Zappos | 1 Comment »
Sometimes in life, without any real explanation, you happen to find your perfect match. That’s what happened when we reached out to Delete Blood Cancer, the world’s largest bone marrow donor center, as part of our 12 Days of Havas. Delete Blood Cancer was in the process of revamping its marketing approach with a new [...]
Dec 07, 2012 | Categories:CSR, Features, Health and Wellness, Marketing, PR, Social Media | Tags: 12 Days of Havas, blood cancer, bone marrow donor, Coty, Delete Blood Cancer, donor registry, Havas PR, Katharina Harf, Peter Harf | Leave A Comment »
When my colleagues at Havas PR were looking for suggestions for organizations to help during our 12 Days of Havas effort, I immediately recommended Pajama Program. Pajama Program delivers warm pajamas and books to children in need. I have volunteered for this organization several times, so it is near and dear to my heart. Based [...]
Dec 06, 2012 | Categories:CSR, Features, PR, Youth | Tags: 12 Days of Havas, children, corporate social responsibility, CSR, giving, Havas PR, kids, Pajama Program | Leave A Comment »
For the first 12 days of December, Havas PR North America is working with a new charitable organization each day, giving our time and industry skills to help them with whatever they need. We’re calling it the 12 Days of Havas, and we’re very excited about highlighting our ingenuity and the collaborative nature of our [...]
Dec 05, 2012 | Categories:Agency News, CSR, Media, PR | Leave A Comment »
Having worked on many cause-marketing initiatives at Havas PR for the past three years, from veterans support to Haiti earthquake relief, I am thrilled to be helping out an education program recognized for its great work in traditional and Indian law. Education projects have always been a passion of mine. I currently run an after-school [...]
Dec 05, 2012 | Categories:CSR, Features, Media, PR | Tags: 12 Days of Havas, American Indians, corporate social responsibility, CSR, giving, indigenous peoples, Indigenous Peoples Law & Policy Program, James Anaya, James E. Rogers College of Law, law school, media relations, Native Americans, public relations, tribal governments, University of Arizona | Leave A Comment »
Before most children take off their Halloween costumes, the holiday shopping season starts with an influx of commercials flooding our favorite TV shows and retailer emails flooding our inboxes. Although I admit to partaking in those Black Friday sales and Cyber Monday deals, part of me always feels guilty that the real meaning of the [...]
Dec 03, 2012 | Categories:CSR, Features, Media, PR, Social Media | Tags: #GivingTuesday, 12 Days of Havas, 120M Books, Black Friday, Bob Woodruff Foundation, celebrity, charitable organizations, community, CSR, Cyber Monday, doing good, Donna Karan, Havas PR, Heroes at Home, holidays, Hurricane Sandy, media relations, philanthropy, PR News CSR A-List, retail, shopping, Urban Zen Foundation, veterans, Warriors in Pink, What's Next? | Leave A Comment »
