Media

@havaspr: Grounded in Media

We’ve always said that we’re grounded in media, strategy, client service and community (it’s right at the bottom of this page), and our latest award triumphs wrap up that phrase in neat little packages. In Bulldog Reporter’s Media Relations Awards competition, we won silver for PR Innovation of the Year for our work in bringing [...]


Our Not-So-Common Cause Work

Havas PR North America is passionate about cause work—and we think that’s an understatement. In January, we were named to PR News’ CSR A-List for the second year in a row, for our long-term commitment to doing good work, especially our research into causes, our Baker’s Dozen initiative (donating $1 million in time for every [...]


Turning a Tragedy into an Inspirational Legacy

Last week, our pro bono clients and friends Robbie and Alissa Parker sat down with Norah O’Donnell of CBS News to talk about their 100-day journey since the tragedy in Newtown, Conn., where their daughter Emilie was killed. When we discovered on the day after the terrible event last December that a former Havas PR [...]


Why the Brands of Some of Today’s Weather and Traffic Personalities Are No Accident

Why the Brands of Some of Today’s Weather and Traffic Personalities Are No Accident

[Originally posted on Forbes.com.] It used to be that the people who presented weather and traffic segments on the news were as dry as the topics they covered. They didn’t have the fatherly gravitas of the anchorman, the dashing charisma of the foreign correspondents, or the warmth and relatability of the lifestyle reporters. They just [...]


The Deal Is Off: What to Learn from the Fall of Groupon CEO Andrew Mason

The Deal Is Off: What to Learn from the Fall of Groupon CEO Andrew Mason

[Originally posted on Forbes.com.] Andrew Mason’s unsurprising ouster from Groupon last week wasn’t entirely about his personal brand. As anyone who has been paying attention knows, the group-discount company has been performing spectacularly badly. Its fourth-quarter earnings report was awful, with a GAAP loss of 12 cents per share—that’s 10 cents more (or six times [...]


Havas PR Is Going Places

Our headquarters office is about to undergo massive renovations, and all the Havas agencies in New York seem to be moving to new spaces. But for now, spring cleaning rules as we get ready to huddle together for 90 days while our new workspace is finished. As part of this move, we are all embracing [...]


Would Mindy McCready Have Agreed with Her Final Branding Statements?

Would Mindy McCready Have Agreed with Her Final Branding Statements?

[Originally posted on Forbes.com.] A colleague of mine recalls a time when a new boss had taken over her department and everyone was anxious. One of his first acts: handing out New York Times obituaries of distinguished people. “Read these,” he said, “and think about what your obituaries would say.” His gambit worked. The ice [...]


What Does Lance Armstrong’s Scandal Teach Us About Personal Branding?

What Does Lance Armstrong’s Scandal Teach Us About Personal Branding?

[Originally posted on Forbes.com.] Even though Lance Armstrong has been in the news for months—the United States Anti-Doping Agency’s incriminatory report was released in early October, though speculation was raging well before that—he’s really just at the beginning of his problems. From a crisis management and personal branding standpoint, he has a long road ahead [...]


From Bradley to Lena: Personal Branding on the Red Carpet

From Bradley to Lena: Personal Branding on the Red Carpet

[Originally posted on Forbes.com.] Pleasure and entertainment are probably the main reasons people tuned in to the Golden Globes and its red carpet pre-show on Sunday. It’s safely sanctioned, free fun to see the fashion and hairstyles and the reactions to them. But these events are also fascinating as trend barometers, pointing out what’s new [...]


CSR A-List for Two Years Running (and Other Awards)

For the second year that PR News has compiled a CSR A-List, Havas PR has been on it. This year, we were one of the chosen 10 for our long-term commitment to doing good work, especially our research into causes, our Baker’s Dozen initiative (donating $1 million in time for every $12 million in revenue), [...]


Trendspotting: LGB TV

With a recent study showing more gay characters on TV than ever before, it has become clear that America and Hollywood have begun to embrace a new kind of family, one that embraces the LGBT community. Programs like “Modern Family” and “The New Normal” have led the charge, depicting gay couples, as both their names [...]


Helping Newtown

Helping Newtown

I, like everyone else, was horrified as I watched the tragedy unfold in Newtown, Conn., on Friday. My colleagues and I crowded around our office TVs and watched the news, feeling utterly helpless. I stayed glued to my TV late into the night on Friday and Saturday, watching Anderson Cooper and other newscasters struggle to [...]


12 Days of Havas: Venture for America

12 Days of Havas: Venture for America

An entrepreneurial spirit runs deep at Havas PR and our parent company, Havas Worldwide, and that is why we chose Venture for America as one of the organizations to which we’re donating time during our 12 Days of Havas. Venture for America is a program for young, talented college graduates to spend two years in [...]


Volunteering With Our Hearts and Our Minds

For the first 12 days of December, Havas PR North America is working with a new charitable organization each day, giving our time and industry skills to help them with whatever they need. We’re calling it the 12 Days of Havas, and we’re very excited about highlighting our ingenuity and the collaborative nature of our [...]


12 Days of Havas: Indigenous Peoples Law & Policy Program

12 Days of Havas: Indigenous Peoples Law & Policy Program

Having worked on many cause-marketing initiatives at Havas PR for the past three years, from veterans support to Haiti earthquake relief, I am thrilled to be helping out an education program recognized for its great work in traditional and Indian law. Education projects have always been a passion of mine. I currently run an after-school [...]


12 Days of Havas: GMHC

12 Days of Havas: GMHC

To kick off our activities for the 12 Days of Havas, we have been working closely with GMHC to provide media relations support around its events for the 25th annual World AIDS Day (Dec. 1) and throughout this month. World AIDS Day has represented an opportunity for people worldwide to unite in the fight against [...]


12 Days of Havas: #GivingTuesday

12 Days of Havas: #GivingTuesday

Before most children take off their Halloween costumes, the holiday shopping season starts with an influx of commercials flooding our favorite TV shows and retailer emails flooding our inboxes. Although I admit to partaking in those Black Friday sales and Cyber Monday deals, part of me always feels guilty that the real meaning of the [...]


Is There a Future for the Brand Who Bashes? (Or, What’s Next for Greg Smith?)

Is There a Future for the Brand Who Bashes? (Or, What’s Next for Greg Smith?)

[Originally posted on Forbes.com.] Greg Smith, the disillusioned Goldman Sachs employee who left the firm in March with a scorched-earth op-ed in The New York Times, is back in the news as his tell-all book hit shelves last week. Whether he really pulled back the curtain on the Goldman brand or he’s just a faddish [...]


Online Means No More Shopping to Die For

Online Means No More Shopping to Die For

No one used to love shopping in stores on Black Friday more than I did. It was a ritual that started with my mother on Thanksgiving morning, before the turkey and stuffing even made it into the oven. Getting the morning paper was like Christmas Day, with the anticipation of shopping. We’d map out our [...]


Stormy Weather for Retailers

Stormy Weather for Retailers

Our CEO, Marian Salzman, said it best on Facebook a few days ago while trapped in her Connecticut home without electricity or water for her bathroom, and with the fire department on her property because of sparks from live wires: “On a morning like this, Saks trying to sell me Jimmy Choos and LivingSocial offering [...]


The Winds of Change

Once upon a time, extreme weather was our trends prediction. Right now, we are watching Hurricane Sandy highlights causing the news to be recrafted. Presidential election? This week it’s all Frankenstorm, all the time.


PR News Results: We Have the Best People in the Business

From intern to CEO, our eight finalists in the PR News PR People Awards cover almost every level of Havas PR employee and various aspects of our offerings. Congratulations to finalists Marian Salzman, CEO (Hall of Fame); Janene Ferrara (executive vice president and global head of healthcare, PR Professional of the Year: Agency); Dalton Dorné, [...]


Easy TV?

Netflix’s video streaming service hit a milestone this year, surpassing 1 billion hours of streaming in June. Although Netflix users report relatively low customer satisfaction, and its stock plunged by 25 percent over the summer amid concerns about slow domestic growth and too-fast overseas expansion, the service can now claim several million more subscribers than [...]


In Transit

In Transit

[Originally published on Stamford magazine's website.] Living in Connecticut and working in New York City, I’m a devoted Metro North commuter. When the day comes that I cease being a commuter, I might have to join a support group to help me through life without the transitions. Commuting is my psychic punctuation, separating my work [...]