Covering the Globe with Kudos

Let’s start in Australia, where Red Agency, part of the Havas PR Global Collective, recently was named PRWeek Asia’s PR Consultancy of the Year and won Campaign of the Year and six other honors. At the CommsCon Awards, Managing Director James Wright was named PR Leader of the Year and Red won Large PR Agency of the Year and the Grand Prix for its “The Most Powerful Arm Ever Invented” campaign (which also won for best social media/digital and best pro bono)—plus five other shortlists. In addition, that campaign won the first Black Pencil in innovation, given at the 2014 D&AD Awards. Red Agency is a major part of the global climate consortium we created for the United Nations Foundation that has been winning awards worldwide this year, including these: IPRA Golden World (winner, Environmental, Agency), PRWeek Global (finalist, Issues and Crisis), CommsCon (shortlist, Issues Management; shortlist, Government Relations), PRWeek Asia (winner, Public Affairs), CIPR Excellence (finalist, Global), Bulldog Reporter CSR (silver, Best Green/Environmental), PRSA Big Apple (winner, Public Affairs/Government, Associations and Nonprofit Organizations) and SABRE (finalist, Global). The consortium has led to our brand-new climate practice. Read more about it here.
    Why People Rule the World in 2014

    Why People Rule the World in 2014

    [Originally posted on the Huffington Post.] “For the first time in a long time, people are running the world.” That ad-campaign concept brief recently came over my email transom at Havas PR North America, where I’m CEO, and got me thinking. This isn’t a post to plug my colleagues at Havas, or their client PayPal, [...]

    The Future of the American Mood: Hispanic Millennials in Border States

    The Future of the American Mood: Hispanic Millennials in Border States

    [Originally posted on the Huffington Post.] The new U.S. centers of gravity are California and Texas. Yes, they’re the top two states by population, with just over 38 million people in California and more than 26 million in Texas. But mass does not equal gravity. And yes, they have Hollywood and Silicon Valley, Dallas and [...]

    What Will Holidays in the Next America Look Like?

    What Will Holidays in the Next America Look Like?

    [Originally posted on Forbes.com.] As we pack up our picnic baskets and red, white and blue outfits from July 4th, I’ve been thinking about what holidays in the Next America will look like. Well-traveled Americans know what a blast holiday traditions can be in other countries, from Carnival in Brazil and Italy to the Day [...]

    Gluten-Free: The Ultimate Clean Food Brand

    Gluten-Free: The Ultimate Clean Food Brand

    [Originally posted on Forbes.com.] I wrote a few weeks ago about the branding of clean food. It’s a multimillion-dollar trend, with all sorts of cookbook authors, lifestyle gurus and restaurateurs getting rich off our feeding frenzy to follow righteous diets. Thanks in large part to savvy marketing—as well as a fair amount of sound nutritional [...]

    Getting Warmer: San Antonio, San Diego, LA, Phoenix

    Getting Warmer: San Antonio, San Diego, LA, Phoenix

    [Originally posted on Forbes.com.] Everyone knows that the Southwest is warm this time of year, but today the region is hot. Its time has finally come. Millions of Hispanic-American families (whose ethnic/racial group makes up 17 percent of the U.S. population) are putting down roots there, and Latin millennials are putting the sex appeal, sassy [...]

    Eyes Wide Open on the Next America

    Eyes Wide Open on the Next America

    [Originally posted on PRWeek.com.] If you want to understand the real action shaping what’s next in our dynamic nation, forget New York City. Sure, it’s still the economic and cultural powerhouse it has been for centuries, but it’s essentially a separate nation dancing to its own tune and watching its moves obsessively in the media [...]

    • Corporate Branding Digest, July 23, 2014

      Chart: When Making Decisions Most Leaders Trust Their Gut (CEO.com, 17.07.14) “It’s not personal, it’s business.” Those words have been a popular mantra in the business world for decades. Contrary to popular opinion, however, many business leaders make emotional decisions that they justify rationally later. World Cup Wisdom: Play to [...]

    MI CASA EN LOS ESTADOS UNIDOS

    Hispanic millennials. Now that we’ve got your attention … discover in our latest study how to fix the frustrations brands and millennials feel about the lack of targeting to this key demographic. What matters most to them? How and where can you best reach them? Click here to find out.

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