Havas PR US

@havaspr + B2B = More Awards

On Thursday night, we carefully carried home our trophy for our latest PRSA Silver Anvil Award of Excellence. Given in the Events and Observances (Seven or Fewer Days, Business to Business) category, it was for our work with Transitions Optical’s Managed Vision Care Track at the annual industry-leading Transitions Academy. @havaspr was also recognized for our two 2013 Bronze Anvils, the top awards for B2B media relations for products, and for speeches; both also came because of our programs for Transitions Optical.

Austin Envy

[Originally posted on Forbes.com.] I’ve written a lot about how places make us and we make places—cities like San Antonio, Providence and Pittsburgh reinventing themselves and becoming newly trendy. But then there are those places that have been trendy for decades. Or rather, are just so plain cool that they transcend trendy. I’m thinking about [...]

The Measure of a (PR) Man

I recently had the privilege to attend PR News’ PR Measurement Conference at the National Press Club in Washington, D.C. I was excited to attend, since the conference was designed to answer a question that is central to the public relations practice: How exactly do we show our clients the return on their investment (ROI)? [...]

How Using My Brain Has Helped It Heal

[Originally posted on the Huffington Post.] As we approached Brain Tumor Awareness Month (it’s every May), I had coincidentally been posting about my own repeated misadventures in and recent return visit to brain tumor land. Some of what I wrote or tweeted about might have sounded a bit crotchety (the stress of having to negotiate [...]

The Many Reasons the Royal-to-Be Will Be Baby of the Decade

[Originally posted on Forbes.com.] Kate Middleton’s due date is still a month or so away, and already the little royal-to-be has been the subject of more speculation, analysis, rumor and anticipation than just about every other person who was ever born—combined. The close, unending attention that has been paid ever since the royal wedding makes [...]

Five Steps to a New Brand

Brand strategist Karen Kang puts the importance of personal reinvention bluntly: “Consider yourself a free agent—no one else is looking out for your best interests but yourself. You need to be crystal clear about who you are and the value you bring to a world where constant change is the only norm.” That’s the premise [...]

What CEOs Can Learn from Social Media About Building Their Brands

Now that social media is clearly a permanent disruption (i.e., here to stay, and making organizations and individuals reinvent themselves if they don’t want to get left behind), it’s worth paying attention to the various ways its precepts can inform professional development, organizational leadership and personal branding. Business “best practices” that have been in use [...]

Luxury Is Going to the Dogs
With the rise of DogTV and gourmet pet chow, it was just a matter of time before we extended canine luxury to living quarters. High-end doggie daycare has been around for a while, but only recently have the offerings become so numerous. In Manhattan, there’s the Ruff Club, which prides [...]

COMMUNITIES AND CITIZENSHIP

How is modern life affecting our families and communities? Click here to read Havas Worldwide’s latest Prosumer Report, which analyzes our new mobility, individualized media diets, globalization, and modes of communication and transport in order to find out.