Havas PR’s Work for Nonprofits Is Grand

At least that’s what Bulldog Reporter said, by awarding our agency and our partners in the United Nations Foundation/92Y #GivingTuesday comms corps the Grand Prize and two Golds (for Best Charitable Giving/Fundraising Campaign and Best Use of Social Media) in its Not-for-Profit Awards program. The #GivingTuesday campaign “exemplifies the best our profession can attain,” said Bulldog’s publisher, James Sinkinson. “Best of all, the results were massive, and—given the campaign’s worthy cause—inspiring.” Havas PR’s work inspired across the board, receiving an award for every entry submitted: Bob Woodruff Foundation (Gold, Best Partnership with Corporate, Community, Non-Profit or NGO), Henry Timms of 92Y (Gold, Outstanding Non-Profit Communicator), Taste of France (Bronze, Best Campaign Under $10,000 Budget; Bronze, Best Special Event/Stunt), United Nations Foundation climate consortium (Gold, Best Green/Environmental/Sustainability Campaign; Gold, Best Issues Management/Public Affairs Campaign) and the Havas PR Global Collective (Best PR Agency for Non-Profit Communications).
    The New Power of Millennial Hispanics

    The New Power of Millennial Hispanics

    [Originally posted on CNBC.com.] Politicians and pundits have long been talking about the new non-white majority in the United States, and especially about the growing numbers and clout of Hispanic-Americans. As of the 2011 census, around 52 million Americans called themselves Hispanic, about 17 percent of the population—but their influence is even greater. Whether first-generation [...]

    Extreme Authenticity: You’d Better Know What the Symbols Mean

    Extreme Authenticity: You’d Better Know What the Symbols Mean

    [Originally posted on Forbes.com.] Authentic has long been one of the biggest buzzwords in marketing and branding, so much so that we’re tempted to tune it out. Is one true-to-its-roots, heritage, homespun, honest, artisanal company really different from the next when they’re all telling the same brand story? What’s true for companies is even more [...]

    Why Sarah Palin Needs A Branding Makeover (Unless Her PBI, Personal Branding Idea, Is Kook)

    Why Sarah Palin Needs A Branding Makeover (Unless Her PBI, Personal Branding Idea, Is Kook)

    [Originally posted on Forbes.com.] When Sarah Palin stormed onto the scene in 2008, there was no denying the power of her brand. Whether you loved her or hated her, whether you thought she was the future or rolled your eyes at her big-game hunting and comments like being able to see Russia from Alaska (or [...]

    Why People Rule the World in 2014

    Why People Rule the World in 2014

    [Originally posted on the Huffington Post.] “For the first time in a long time, people are running the world.” That ad-campaign concept brief recently came over my email transom at Havas PR North America, where I’m CEO, and got me thinking. This isn’t a post to plug my colleagues at Havas, or their client PayPal, [...]

    The Future of the American Mood: Hispanic Millennials in Border States

    The Future of the American Mood: Hispanic Millennials in Border States

    [Originally posted on the Huffington Post.] The new U.S. centers of gravity are California and Texas. Yes, they’re the top two states by population, with just over 38 million people in California and more than 26 million in Texas. But mass does not equal gravity. And yes, they have Hollywood and Silicon Valley, Dallas and [...]

    What Will Holidays in the Next America Look Like?

    What Will Holidays in the Next America Look Like?

    [Originally posted on Forbes.com.] As we pack up our picnic baskets and red, white and blue outfits from July 4th, I’ve been thinking about what holidays in the Next America will look like. Well-traveled Americans know what a blast holiday traditions can be in other countries, from Carnival in Brazil and Italy to the Day [...]

    • Corporate Branding Digest, Aug. 21, 2014

      The Case for Employees to Pick Their CEO (Fortune, 18.07.14) Employees of Massachusetts supermarket chain want a say in who serves as their CEO. That demand shouldn’t be as rare as it is. Why CEOs Should Follow the Market Basket Protests (Harvard Business Review, 24.07.14) Somebody must have done something [...]

    MI CASA EN LOS ESTADOS UNIDOS

    Hispanic millennials. Now that we’ve got your attention … discover in our latest study how to fix the frustrations brands and millennials feel about the lack of targeting to this key demographic. What matters most to them? How and where can you best reach them? Click here to find out.

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