Jody Sunna PR Week 40 Under 40

Special Offer: #GivingTuesday PR Program

It may be the height of summer on the calendar, but here at Havas PR we’re already getting into the holiday spirit—specifically, the spirit of generosity represented by #GivingTuesday. It’s become the kickoff to the holiday giving season; every year has seen greater success, and we want #GT 2016 to be the biggest yet.
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Why B2E Is the New B2B


Originally posted on Campaign US.

The communications landscape has gotten far more complicated than simple business-to-consumer and business-to-business campaigns. Today, everyone is a stakeholder, and companies and marketers need to talk to all of them. There was some discussion of business-to-human communications at the recent Cannes Lions Festival, but really what it comes down to is B2E—business-to-everyone.

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