[Originally posted on CNBC.com.] Politicians and pundits have long been talking about the new non-white majority in the United States, and especially about the growing numbers and clout of Hispanic-Americans. As of the 2011 census, around 52 million Americans called themselves Hispanic, about 17 percent of the population—but their influence is even greater. Whether first-generation [...]
[Originally posted on Forbes.com.] Authentic has long been one of the biggest buzzwords in marketing and branding, so much so that we’re tempted to tune it out. Is one true-to-its-roots, heritage, homespun, honest, artisanal company really different from the next when they’re all telling the same brand story? What’s true for companies is even more [...]
[Originally posted on Forbes.com.] When Sarah Palin stormed onto the scene in 2008, there was no denying the power of her brand. Whether you loved her or hated her, whether you thought she was the future or rolled your eyes at her big-game hunting and comments like being able to see Russia from Alaska (or [...]
[Originally posted on the Huffington Post.] “For the first time in a long time, people are running the world.” That ad-campaign concept brief recently came over my email transom at Havas PR North America, where I’m CEO, and got me thinking. This isn’t a post to plug my colleagues at Havas, or their client PayPal, [...]
[Originally posted on the Huffington Post.] The new U.S. centers of gravity are California and Texas. Yes, they’re the top two states by population, with just over 38 million people in California and more than 26 million in Texas. But mass does not equal gravity. And yes, they have Hollywood and Silicon Valley, Dallas and [...]
[Originally posted on Forbes.com.] As we pack up our picnic baskets and red, white and blue outfits from July 4th, I’ve been thinking about what holidays in the Next America will look like. Well-traveled Americans know what a blast holiday traditions can be in other countries, from Carnival in Brazil and Italy to the Day [...]
The Case for Employees to Pick Their CEO (Fortune, 18.07.14) Employees of Massachusetts supermarket chain want a say in who serves as their CEO. That demand shouldn’t be as rare as it is. Why CEOs Should Follow the Market Basket Protests (Harvard Business Review, 24.07.14) Somebody must have done something [...]
Hispanic millennials. Now that we’ve got your attention … discover in our latest study how to fix the frustrations brands and millennials feel about the lack of targeting to this key demographic. What matters most to them? How and where can you best reach them? Click here to find out.