[Originally posted on the Huffington Post.] At first glance, capitalism circa 2014 looks like a pretty soulless endeavor: massive piles of fast money, no wider context of conscience involved. Just look at how Hollywood’s depictions of finance guys have evolved. In 1946, in “It’s a Wonderful Life,” the softhearted banker wins out. In 1987, we [...]
[Originally published by the Stamford Advocate.] Connecticut: birthplace of the metrosexual? Almost 11 years ago, when metrosexual was the hot new word on everyone’s lips—thanks largely to work my colleagues and I were doing at the ad agency that is now Havas; I’m CEO of Havas PR—it was a uniquely urban phenomenon. In time, it [...]
[Originally posted on Forbes.com.] It’s hard to believe it’s been more than 10 years since The New York Times’ Sunday Styles section ran its era-defining feature on the “coming out” of the metrosexual. In early 2004, the American Dialect Society named metrosexual its word of the year for 2003, but now the term is hardly [...]
[Originally posted on the Huffington Post.] Facebook has dominated the headlines in the past week due to its bold $16 billion acquisition of WhatsApp. This news buried another conversation that had previously been getting a moderate amount of attention: Some were beginning to question whether Facebook has a place in the world 10 or 20 [...]
[Originally published by O'Dwyer's.] When O’Dwyer’s asked me to write up my thoughts on the state of public relations trends and the challenges of managing a PR agency in 2014, my first response was, well, ambivalence. Why? In short, my outlook is both bleak and upbeat. If I had a nickel for every time I’ve [...]
[Originally posted on the Huffington Post.] It’s 2014, and yet moldy old formulas for career success are lingering well past their expiration dates. But as I’m planning to elaborate on in a commencement speech I’ll be giving later this year, I finally see an end to that antiquated career path (find a big company, get [...]
Reputation Should Be the Input, Not the Output, to Your Communication Strategy (Forbes, 09.04.14) Is it possible to manage how consumers perceive you across the largest markets in the world? And is it at all possible to develop a strategy for reputation management in this complex world where so many [...]
#NextNow #MarianSalzman. Now available: the annual menu of forecasts from leading trendspotter Salzman (CEO of Havas PR). Click here to download a copy and find out what’s in store for the near future, from tinkering and PPPs to secession and Time’s brand-new Person of the Year.