[Originally posted on Forbes.com.] I’ve been thinking and writing a lot lately about the new American centers of cool—smaller cities with a youthful, entrepreneurial vibe and great quality of life … except then the rest of us discover them, they become fast-growing markets, and the locals become insanely pissed at whomever gave away their big […]
[Originally posted on Forbes.com.] Every August, millions of Americans take vacations. And every year, the most powerful of them, their president, takes a lot of heat just for taking his—and also for where he goes. Powerful business executives, too, take hits for their choice and length of retreat. The American model of employment has vacations […]
[Originally posted on CNBC.com.] Politicians and pundits have long been talking about the new non-white majority in the United States, and especially about the growing numbers and clout of Hispanic-Americans. As of the 2011 census, around 52 million Americans called themselves Hispanic, about 17 percent of the population—but their influence is even greater. Whether first-generation […]
[Originally posted on Forbes.com.] Authentic has long been one of the biggest buzzwords in marketing and branding, so much so that we’re tempted to tune it out. Is one true-to-its-roots, heritage, homespun, honest, artisanal company really different from the next when they’re all telling the same brand story? What’s true for companies is even more […]
[Originally posted on Forbes.com.] When Sarah Palin stormed onto the scene in 2008, there was no denying the power of her brand. Whether you loved her or hated her, whether you thought she was the future or rolled your eyes at her big-game hunting and comments like being able to see Russia from Alaska (or […]
[Originally posted on the Huffington Post.] “For the first time in a long time, people are running the world.” That ad-campaign concept brief recently came over my email transom at Havas PR North America, where I’m CEO, and got me thinking. This isn’t a post to plug my colleagues at Havas, or their client PayPal, […]
Leading by Following (Sort of) (LinkedIn, 09.09.14) I’ve always been fascinated by the Iditarod dog sled races. For a man or woman and a few dogs to trek hundreds of miles over the frozen arctic tundra of North America is truly remarkable. I admire anyone who has the guts to […]
Hispanic millennials. Now that we’ve got your attention … discover in our latest study how to fix the frustrations brands and millennials feel about the lack of targeting to this key demographic. What matters most to them? How and where can you best reach them? Click here to find out.