Havas PR US

We’re Proud to Help Make Schools Safe and Sound

As part of our efforts to assist the Parker family, who lost their 6-year-old daughter, Emilie, in the Sandy Hook Elementary shootings last December, we are developing ideas with them to turn the tragedy into Emilie’s legacy. Among our work, which includes strategic positioning for the launch of the Emilie Parker Art Connection, we have been part of the effort to organize the Safe and Sound national school safety initiative. This week we watched as Alissa and Robbie Parker, along with co-founders Michele and Bob Gay, had an intimate and educational interview with Lee Woodruff on CBS to launch the program and talk about making schools safer.

Five Steps to a New Brand

Brand strategist Karen Kang puts the importance of personal reinvention bluntly: “Consider yourself a free agent—no one else is looking out for your best interests but yourself. You need to be crystal clear about who you are and the value you bring to a world where constant change is the only norm.” That’s the premise [...]

What CEOs Can Learn from Social Media About Building Their Brands

Now that social media is clearly a permanent disruption (i.e., here to stay, and making organizations and individuals reinvent themselves if they don’t want to get left behind), it’s worth paying attention to the various ways its precepts can inform professional development, organizational leadership and personal branding. Business “best practices” that have been in use [...]

“Bad Girl”? Great Branding

[Originally posted on Forbes.com.] I recently received an intriguing email from a former branding executive who now runs a small marketing consulting company. Nancy Shenker, whose new venture is called theONswitch, found a way to build a personal brand by breaking rules, being rebellious and tapping into her self-professed “dark side.” It sounds like a [...]

How the Trump Kids Have Enhanced the Family Brand

[Originally posted on Forbes.com.] When it comes to family names as brand names, unless you’ve done something terrible or had the bad fortune of sharing a name with someone who did, it’s hard to do much worse than “Trump.” For most of the past four decades, the Donald has slapped his name on some of [...]

Why Are Entrepreneurs Nearly Always Sexier Than CEOs?

[Originally posted on Forbes.com.] It used to be that receiving a CEO title—and the corner office and tufted-leather sofa that came with it—was the acme of professional success. It was the recognition of a lifetime of hard work, of moving up the ranks, of following the path to its pinnacle. Once you’d arrived there, where [...]

Branding the Pope

[Originally posted on Forbes.com.] I’m writing this just after the conclave of cardinals announced the successor to Pope Benedict XVI, who last month became the first modern-day pontiff to abdicate the throne. They charted some new ground, choosing 76-year-old Argentine Cardinal Jorge Mario Bergoglio, the first non-European to fill the role in more than 1,200 [...]

Luxury Is Going to the Dogs
With the rise of DogTV and gourmet pet chow, it was just a matter of time before we extended canine luxury to living quarters. High-end doggie daycare has been around for a while, but only recently have the offerings become so numerous. In Manhattan, there’s the Ruff Club, which prides [...]

COMMUNITIES AND CITIZENSHIP

How is modern life affecting our families and communities? Click here to read Havas Worldwide’s latest Prosumer Report, which analyzes our new mobility, individualized media diets, globalization, and modes of communication and transport in order to find out.