Our Greatest Hits of the Past Week

The Havas PR Newsengine was working overtime last week, with upwards of two dozen stories by and about clients appearing in major publications and on TV and online outlets. We placed Colliers International in The Wall Street Journal and on Bloomberg TV. An art print from JCPenney, for which we do Hispanic PR, was featured in Cosmo for Latinas. Penn Foster’s CEO wrote a two-part op-ed for the Edvocate, and we got his organization talked about in Philadelphia Business Journal. In food, we placed Au Bon Pain’s healthy options and new fall menu in Nation’s Restaurant News, Fast Casual, QSR and BostInno; Ruby Rocket’s healthy popsicles got coverage on MSN Living and Pop Sugar Moms and in The Buffalo News. Our nonprofit client Malecare was featured in the Empty Closet about its Out with Cancer initiative. And Pete Bowyer, head of our Havas Worldwide Climate Practice, was referenced on the Energy Collective. And more.
    Who Wins in the Honesty Game? Almost Everyone

    Who Wins in the Honesty Game? Almost Everyone

    [Originally posted on Forbes.com.] I’ve been thinking and writing a lot lately about the new American centers of cool—smaller cities with a youthful, entrepreneurial vibe and great quality of life … except then the rest of us discover them, they become fast-growing markets, and the locals become insanely pissed at whomever gave away their big […]

    Did Obama or Your Boss Overstay Summer Vacation?

    Did Obama or Your Boss Overstay Summer Vacation?

    [Originally posted on Forbes.com.] Every August, millions of Americans take vacations. And every year, the most powerful of them, their president, takes a lot of heat just for taking his—and also for where he goes. Powerful business executives, too, take hits for their choice and length of retreat. The American model of employment has vacations […]

    The New Power of Millennial Hispanics

    The New Power of Millennial Hispanics

    [Originally posted on CNBC.com.] Politicians and pundits have long been talking about the new non-white majority in the United States, and especially about the growing numbers and clout of Hispanic-Americans. As of the 2011 census, around 52 million Americans called themselves Hispanic, about 17 percent of the population—but their influence is even greater. Whether first-generation […]

    Extreme Authenticity: You’d Better Know What the Symbols Mean

    Extreme Authenticity: You’d Better Know What the Symbols Mean

    [Originally posted on Forbes.com.] Authentic has long been one of the biggest buzzwords in marketing and branding, so much so that we’re tempted to tune it out. Is one true-to-its-roots, heritage, homespun, honest, artisanal company really different from the next when they’re all telling the same brand story? What’s true for companies is even more […]

    Why Sarah Palin Needs A Branding Makeover (Unless Her PBI, Personal Branding Idea, Is Kook)

    Why Sarah Palin Needs A Branding Makeover (Unless Her PBI, Personal Branding Idea, Is Kook)

    [Originally posted on Forbes.com.] When Sarah Palin stormed onto the scene in 2008, there was no denying the power of her brand. Whether you loved her or hated her, whether you thought she was the future or rolled your eyes at her big-game hunting and comments like being able to see Russia from Alaska (or […]

    Why People Rule the World in 2014

    Why People Rule the World in 2014

    [Originally posted on the Huffington Post.] “For the first time in a long time, people are running the world.” That ad-campaign concept brief recently came over my email transom at Havas PR North America, where I’m CEO, and got me thinking. This isn’t a post to plug my colleagues at Havas, or their client PayPal, […]

    • Corporate Branding Digest, Sept. 17, 2014

      Leading by Following (Sort of) (LinkedIn, 09.09.14) I’ve always been fascinated by the Iditarod dog sled races. For a man or woman and a few dogs to trek hundreds of miles over the frozen arctic tundra of North America is truly remarkable. I admire anyone who has the guts to […]

    MI CASA EN LOS ESTADOS UNIDOS

    Hispanic millennials. Now that we’ve got your attention … discover in our latest study how to fix the frustrations brands and millennials feel about the lack of targeting to this key demographic. What matters most to them? How and where can you best reach them? Click here to find out.

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