A Dozen Reasons Why Our Way of Thinking Works

In the span of one week, Havas PR North America and the Havas PR Global Collective got word of a dozen new industry honors: four finalist spots each from the Big Apple, PRWeek Global and SABRE competitions. Our expertise in media relations, cause, innovation and social media is clear when seeing our honored campaigns for Ford Warriors in Pink (CSR), GODIVA (New Media/Social Media and Consumer Marketing) and the United Nations Foundation (Public Affairs, Issues and Crisis, and Global Campaign for the UNF climate consortium developed by our Global Collective; and Non-Profit for UNF’s #GivingTuesday), plus nods in innovation for the SocialProvidence social marketing consultancy we created, global citizenship for the Collective and global agency management for North America CEO Marian Salzman.
    Is Pot-Related Marketing the Next Big Gold Rush?

    Is Pot-Related Marketing the Next Big Gold Rush?

    [Originally posted on Forbes.com.] On the high holiday yesterday—4/20, that is—my friend and PR client Jason Hairston, the young entrepreneur behind the übersuccessful Nugget Spot in New York City, happily shared an article on Facebook. It was a Thrillist roundup of the city’s top 32 places to cure the holiday munchies. Turns out Hairston—whose deep-fried [...]

    Can Capitalism Afford a Conscience?

    Can Capitalism Afford a Conscience?

    [Originally posted on the Huffington Post.] At first glance, capitalism circa 2014 looks like a pretty soulless endeavor: massive piles of fast money, no wider context of conscience involved. Just look at how Hollywood’s depictions of finance guys have evolved. In 1946, in “It’s a Wonderful Life,” the softhearted banker wins out. In 1987, we [...]

    How Metrosexuality Has Made Over the Men of Connecticut

    How Metrosexuality Has Made Over the Men of Connecticut

    [Originally published by the Stamford Advocate.] Connecticut: birthplace of the metrosexual? Almost 11 years ago, when metrosexual was the hot new word on everyone’s lips—thanks largely to work my colleagues and I were doing at the ad agency that is now Havas; I’m CEO of Havas PR—it was a uniquely urban phenomenon. In time, it [...]

    The Man Brand

    The Man Brand

    [Originally posted on Forbes.com.] It’s hard to believe it’s been more than 10 years since The New York Times’ Sunday Styles section ran its era-defining feature on the “coming out” of the metrosexual. In early 2004, the American Dialect Society named metrosexual its word of the year for 2003, but now the term is hardly [...]

    Why Facebook Is Here to Stay

    Why Facebook Is Here to Stay

    [Originally posted on the Huffington Post.] Facebook has dominated the headlines in the past week due to its bold $16 billion acquisition of WhatsApp. This news buried another conversation that had previously been getting a moderate amount of attention: Some were beginning to question whether Facebook has a place in the world 10 or 20 [...]

    A (Mostly) Optimistic Outlook for PR

    A (Mostly) Optimistic Outlook for PR

    [Originally published by O'Dwyer's.] When O’Dwyer’s asked me to write up my thoughts on the state of public relations trends and the challenges of managing a PR agency in 2014, my first response was, well, ambivalence. Why? In short, my outlook is both bleak and upbeat. If I had a nickel for every time I’ve [...]

    • Corporate Branding Digest, April 24, 2014

      What Do Changes in the C-Suite Mean for Marketers? (MarketingProfs, 11.04.14) A shakeup is taking place in the C-suite. It happens every time a game-changing disruption occurs in the marketplace. Companies are introducing several new C-level positions: the chief customer officer, chief experience officer, chief design officer, chief innovation officer, [...]

    14 TRENDS FOR 2014

    #NextNow #MarianSalzman. Now available: the annual menu of forecasts from leading trendspotter Salzman (CEO of Havas PR). Click here to download a copy and find out what’s in store for the near future, from tinkering and PPPs to secession and Time’s brand-new Person of the Year.

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