[Originally posted on the Huffington Post.] What started as a way to send funny, sexy or other silly quick pictures or videos to friends has turned into the next big thing for marketing teams. Snapchat, the multimedia messaging app where content can be viewed for up to 10 seconds before it is deleted, is prime [...]
[Originally published by PRWeek.] As we all know by now, social media has completely transformed the way consumers think about brands and act on products. And it’s common knowledge that all companies—of any size—can benefit from a social presence. But is social media doing more than changing business and consumer relationships and attitudes? The answer [...]
[Originally posted on the Huffington Post.] I’ve been working in trendspotting, advertising and PR for about as many years as my new business associates have been walking the earth, and I couldn’t be more excited about working with them. As the CEO of Havas PR and a veteran of other big agencies, including JWT and [...]
Nearly one year ago, a teenage girl was shot by gunmen for defying a Taliban campaign to close schools in Pakistan’s Swat Valley. Her name is Malala Yousafzai. The gunshot wound did not stop her from traveling around the world and advocating for girls’ education, though. Her story inspired millions, and in the past year [...]
I recently learned about the passing of one of my favorite college professors, Peter Juviler. Peter’s human rights lectures had an immense impact on the Barnard community and me personally. He believed in his students and encouraged us to think critically and with compassion. His enthusiasm for social justice and his passion for human decency [...]
[Originally posted on Forbes.com.] The performance from Miley Cyrus at MTV’s Video Music Awards not only quickly lit up the social Web but also proved beyond a shadow of a doubt that the former Disney star is all grown up. And then some. Fans were shocked to see Hannah Montana, America’s ultimate good girl, get [...]
Microsoft, GE and the Futility of Ranking Employees (Fortune, 18.11.13) The “rank and yank” system that Jack Welch popularized results in workers being pitted against their peers to avoid being labeled as losers. That’s not the kind of approach that encourages teamwork. Don’t Call Me CMO: Top Marketers Say the [...]
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