At Havas PR, we aren’t interested in being everything to everyone. There are areas where we shine brighter than others. Certain stories we are more keen to tell. In two new booklets, we highlight our expertise in launches and openings as well as our particular passion for veterans and their families. We have a long history of creating award-winning work for veterans organizations like the Bob Woodruff Foundation, the Home Base Program and Heads Together. We’ve also learned how to put the grand in opening—be it a retail location, a restaurant, a new product or something else entirely—and have happy clients whose ringing cash registers prove it. Get to know our background with veterans here and with launches and openings here.
Originally posted on FastCompany.com.
Brand owners should follow the lead already taken by Target in the U.S. and John Lewis in the U.K. to combat gender stereotyping by de-gendering their products, packaging, in-store experience, and other marketing communications–including advertising, new research published this week suggests.