Havas PR US

Havas: Tops in Social Media Marketing

Five offices of Havas, including @havaspr, were just announced as nominees for the final round of judging in the Bees Awards, the first social media marketing awards competition. @havaspr was the only agency nominated in the Best Crisis Management category, for our work with the family of Emilie Parker. Other company nominees include Havas Media Hong Kong SAR China (Best Art Direction, for Samsung Make A Wish Campaign for Valentine’s Day), Havas Worldwide Amsterdam (Best Use of Micro-Blogging Platform, for Metropole Tweetphony), Havas Worldwide London (Best Relationship with Blogs, for V05 Express Yourself), and Victors & Spoils (Best Campaign, for SmartWool Fan Field Tester Program). Winners—judged on strategy, creativity, fabulous results and exceptional quality—will be announced May 31.

Five Steps to a New Brand

Brand strategist Karen Kang puts the importance of personal reinvention bluntly: “Consider yourself a free agent—no one else is looking out for your best interests but yourself. You need to be crystal clear about who you are and the value you bring to a world where constant change is the only norm.” That’s the premise [...]

What CEOs Can Learn from Social Media About Building Their Brands

Now that social media is clearly a permanent disruption (i.e., here to stay, and making organizations and individuals reinvent themselves if they don’t want to get left behind), it’s worth paying attention to the various ways its precepts can inform professional development, organizational leadership and personal branding. Business “best practices” that have been in use [...]

“Bad Girl”? Great Branding

[Originally posted on Forbes.com.] I recently received an intriguing email from a former branding executive who now runs a small marketing consulting company. Nancy Shenker, whose new venture is called theONswitch, found a way to build a personal brand by breaking rules, being rebellious and tapping into her self-professed “dark side.” It sounds like a [...]

How the Trump Kids Have Enhanced the Family Brand

[Originally posted on Forbes.com.] When it comes to family names as brand names, unless you’ve done something terrible or had the bad fortune of sharing a name with someone who did, it’s hard to do much worse than “Trump.” For most of the past four decades, the Donald has slapped his name on some of [...]

Why Are Entrepreneurs Nearly Always Sexier Than CEOs?

[Originally posted on Forbes.com.] It used to be that receiving a CEO title—and the corner office and tufted-leather sofa that came with it—was the acme of professional success. It was the recognition of a lifetime of hard work, of moving up the ranks, of following the path to its pinnacle. Once you’d arrived there, where [...]

Branding the Pope

[Originally posted on Forbes.com.] I’m writing this just after the conclave of cardinals announced the successor to Pope Benedict XVI, who last month became the first modern-day pontiff to abdicate the throne. They charted some new ground, choosing 76-year-old Argentine Cardinal Jorge Mario Bergoglio, the first non-European to fill the role in more than 1,200 [...]

Luxury Is Going to the Dogs
With the rise of DogTV and gourmet pet chow, it was just a matter of time before we extended canine luxury to living quarters. High-end doggie daycare has been around for a while, but only recently have the offerings become so numerous. In Manhattan, there’s the Ruff Club, which prides [...]

COMMUNITIES AND CITIZENSHIP

How is modern life affecting our families and communities? Click here to read Havas Worldwide’s latest Prosumer Report, which analyzes our new mobility, individualized media diets, globalization, and modes of communication and transport in order to find out.