Originally published on CampaignLive.com.
The industry doesn’t seem to have room for many over 40. But once we reach that milestone, invisible can’t be the new normal, says Havas PR’s Marian Salzman.
In 2017, Havas PR saw a massive opportunity to go way beyond the old practice of merely pitching existing news. Instead, we crafted the news. That meant spotting trends and keeping up with what was developing in pop culture, then using those insights to put out routine news in more compelling ways, create opportunities and coattail on relevant breaking news. We do this both for our clients and our agency.
Originally published on Forbes.com.
If there were such a thing as “letter of the year,” then my nominee for 2017 would most certainly be the letter D. Scanning the year for patterns in preparation for Havas PR’s annual trends report, I was struck by how frequently D-words surfaced, often in disquieting ways.
Originally posted on AgilityPR.com.
As communicators prepare to make the shift to 2018, this year’s trend report from Havas PR North America CEO and world-renowned trendspotter Marian Salzman pulls together the biggest and most influential trends to watch in the coming year.